Archive for the ‘outdoor’ Tag

Outdoor: Red Bull Wall

Red Bull published something funny for the City Scramble event, a motor cross championship.

Red Bull: Wall

Advertising Agency: Kastner & Partner, Sydney, Australia
Art Director: Darryn Devlin
Copywriters: Luke Simkins, Darryn Devlin
Photographer: Mat Baker

Via Ads of the World


Outdoor: Fedex and Philippines Mud

Fedex placed this billboard in Manila during the rainy season, complete with fake mud, to show how they put your package first. It takes an element of the outside world and puts it inside the billboard itself. The billboard would mean even more now with the current level of flooding in the Philippines. It would almost be inappropriate.

Fedex Mud Billboard in the Philippines

The Mud billboard was developed at BBDO Guerrero/ Proximity Philippines by chief creative officer David Guerrero, executive creative director Joel Limchoc and Simon Welsh, copywriter Meggy De Guzman, art director/retoucher Dale Lopez, producer Al Salvador, account manager Lynne Esguerra, retoucher Manny Vailoces.

The billboard won a Silver Spike award in Singapore in September.

Via Daily Inspiration

Advertising: Everyone’s always stealing your stuff

NZI (New Zealand Insurance) promoted their insurance packages covering theft during the NZI Rugby Sevens held in Wellington in February 2009. The NZI tagline, “Everyone’s always stealing your stuff”, was brought to life using adshels featuring a pirate, a clown and a chicken, each in various stages of being undressed. Passersby were able to interact with the adshels by physically removing clothing. See the example below.

NZI Chicken Adshels

NZI Chicken Adshels

A number of variations can be found by clicking the link to the source.

The NZI costume campaign was developed at Colenso BBDO, Auckland, New Zealand, by executive creative director Nick Worthington, deputy creative director Karl Fleet, creatives Daniel Nelson, Alexander Bartleet, account director Gemma Findlay, account executive Stefanie Robertson, and producer Gabrielle Buckle.

Via Daily Inspiration

Outdoor: McDonald’s coffee pole and bus stop

As part of a national campaign promoting McDonald’s restaurants, a downtown Vancouver lamppost became part of an out-of-home (OOH) optical illusion, appearing to pour coffee into a giant cup on the sidewalk.

At the time, McDonald’s was giving away free small cups of its brew for a two-week period, in an effort to attract new breakfast customers. Ad firm Cossette’s Vancouver office developed the concept for a lamppost near 6th Avenue and Cambie Street. The post was wrapped in brown vinyl to resemble poured coffee, while an oversized carafe was attached to the end.


Elsewhere in the city, a transit shelter was turned into an ‘hourglass,’ with an ever-diminishing number of coffee beans reminding customers of the promotion’s short-term nature.


Advertising Agency: Cossette West, Vancouver, Canada
Creative Directors: Bryan Collins, Rob Sweetman
Copywriter: Michael Milardo
Account Supervisor: Kim Kletzel
Producer: Dennis Bayluk, Dyna Graphics Ltd
Art Director: Eric Arnold
Group Account Director: Nadine Wilson

Via I Believe in Advertising