Archive for the ‘ikea’ Tag
A while ago a read the interesting book What Would Google Do? by Jeff Jarvis. I wrote a post about how I saw his theories become visible in the world around me. I then wrote about podiobooks, but there are many other initiatives to which Google’s rules apply. Ikea Hacking is yet another example.
Ikea is one of the most well-known furniture companies in the world. On my blog I already mentioned two of their creative ideas, the assembly service charts and the Ikea Drömkok website. But this one’s completely different. To be precise, these ideas aren’t even Ikea’s.
Usually the term ‘hacking’ is immediately associated with computers and networks, in a negative way. But hacking is a quite generic term for changing stuff. Since Ikea is known for their do-it-yourself furniture, people really started doing it themselves and started hacking the original designs. They didn’t stick to the regular Ikea table anymore, but started making changes to it to make it their own unique piece of furniture. The table to the right is just one of the many examples. This table still is a table, but a lot of designs turn into something completely different then what they were meant to be in their original shape.
A lot of companies would now start complaining that their designs were being abused and changed, but that seems a quite an unnatural reaction to me. The Google philosophy starts to kick in right now. These sites offer an opportunity for Ikea enthusiasts to share their ideas. Ikea itself offers the ‘bricks’ for these redesigned pieces of furniture. They delivered designs unassembled, which makes it almost impossible to withstand the temptation of making alterations. The pieces of furniture are the actual platform, the communities are just there to share along ideas and suggestions and make contact with fellow Ikea enthusiasts.
Ikea could make great use of the many ideas their customers offer. Make improvements to original designs, make products useful for completely different purposes and reward the new ‘designers’ for their cooperation by taking these designs into production.
This interactive campaign site has been around for a while. But just like the Philips Cinema 21:9 campaign, this one is still worth mentioning.
When you open up the site you get an interactive walk through four Ikea-designed kitchens. Walking through just one frozen shot of a scene in every kitchen makes it look spectacular. Every scene triggers different emotions like laughter, romance or happiness.
To be honest my Swedish is not that good. In fact, I don’t understand a word of it, but the site doesn’t need much translation to still get the experience. It’s just a wild guess that Drömkök means Dream Kitchen.
Ikea Drömkök can be found here.
Ikea Heights is a melodrama shot entirely in the Burbank California Ikea Store without the store knowing.
That’s the summary written on the series’ main page. It actually sums up the contents of the site and initiative very accurately. Ikea Heights as an internet soap shot in an Ikea store in Burbank, CA. The actors are all amateurs and the camera work isn’t very professional too. But it all looks very funny and the idea is good.
The Ikea ‘rooms’ in the store want to make you feel at home and are therefore completely furbished. The step to record a play or soap isn’t such a big one after all. The most fun part is that, it seems, the store owners do not know people shoot a serie of videos in their store.