Archive for the ‘guerilla’ Tag
Dutch telecom provider KPN had a number of successful campaigns for their youth brand Hi in the past. Their latest effort is a commercial that promotes the use of their online backup service to store phone numbers.
The commercial centers around a young black woman who loses her mobile phone. She totally freaks out as she realizes that by losing her mobile phone she also lost all her friends’ phone numbers. She starts looking all around town, yelling at her boyfriend that she needs to call and now can’t because she lost everyone’s phone number.
Things take an unexpected turn when the actors from the commercials that’s being played on the cinema screen show up in real life in the theater and start looking for the phone amongst the crowd.
To me this turn is quite brilliant, since the action is taken from the screen directly to the crowd. People can’t miss this, and the unexpected guerilla ending will generate buzz. People start clapping and making pictures right from the start, so it definitely got their attention.
CoolCat is a clothing brand for young adults. The brand launched a campaign for their DanceBattle, a dancing contest for young adults and teenagers. The campaign is very similar to the one Axe did with exit signs in public places.
In Dutch public transport the people displayed on warning stickers are transformed into dancers. The tagline reads “Dance is everywhere. The battle has begun at coolcat.nl”
Advertising Agency: Pink and Poodle, Amsterdam, The Netherlands
Creative Director: Wencke van Amstel
Art Director: Daniel Samama
Copywriter: Tim de Waard
Published: October 2009
Via Ads of the World
Funny little guerilla advertisement by Axe. The well-known Axe effect is applied to exit signs in public places.
A very nice and clever guerilla campaign from Rona, a company that recycles paint. The billboard with banner was displayed in Montreal, Canada. The text on the banner reads: “We recycle your leftover paint.”
The banner could have been perfect when it was exactly as big as the iPod-banner, but it’s clever nonetheless.