Archive for the ‘campaigns’ Tag

Campaign: Ikea Drömkok

This interactive campaign site has been around for a while. But just like the Philips Cinema 21:9 campaign, this one is still worth mentioning.

When you open up the site you get an interactive walk through four Ikea-designed kitchens. Walking through just one frozen shot of a scene in every kitchen makes it look spectacular. Every scene triggers different emotions like laughter, romance or happiness.

To be honest my Swedish is not that good. In fact, I don’t understand a word of it, but the site doesn’t need much translation to still get the experience. It’s just a wild guess that Drömkök means Dream Kitchen.

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Ikea Drömkök can be found here.

Campaign: Philips Cinema 21:9

A while ago Philips launched a new campaign website for their new Cinema 21:9 TV. Developed by Tribal DDB, this campaign tries to show the difference between a regular 16:9 TV and the new 21:9 ratio screen. It’s not really a new campaign, but it’s so beautiful it’s worth mentioning after all this time.

According to Dutch magazine Adformatie, Tribal DDB won the Grand Prix in Cannes for this campaign.

The website shows a short film (runnig time: 2:19 minutes) of a single moment in a big bank robbery. In the film you walk right through the frozen scene. You can scroll back and forth in the scene and see a few making of-clips. You can also switch from 16:9 to 21:9 to see the difference.

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The details make this film really worthwhile. The flying glass you slide across when someone’s falling through a window. People just hanging in the air, together with things they just dropped to the floor. Too bad this can’t be watched in full screen (without the borders of the TV around it).

The campaign can be found here: http://www.cinema.philips.com/

Campaign: Tsunami-9/11 comparison for WWF

DDB Brazil created an advertising campaign for WWF (World Wildlife Fund) with quite an interesting theme. To express the brutal forces of our nature, the advertisements (video and print ad) compare the number of deaths of 9/11 to the number of people that passed because of the Tsunami a few years ago.

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“The Tsunami Killed 100 Times More People Than 9/11.”

A lot of people found this tasteless and complained to both WWF and the agency DDB. WWF stated they strongly disagree with this campaign, and that the advertisements were unauthorized:

WWF strongly condemns this offensive and tasteless ad and did not authorize its production or publication. It is our understanding that it was a concept offered by an outside advertising agency in Brazil. The concept was summarily rejected by WWF and should never have seen the light of day. It is an unauthorized use of our logo and we are aggressively pursuing action to have it removed from websites where it is being currently featured. We strongly condemn the messages and the images portrayed in this ad. On behalf of WWF, here in the US and around the world, we can promise you this ad does not in any way reflect the thoughts and feelings of the people of our organization.

The TV spot that accompanied the ad can be found by clicking Read more.

Via New York Times / Huffington Post

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Campaign: Dentyne Make Face Time

Dentyne, a peppermint brand, launched their new “Make Face Time” campaign themed around using online jargon in an offline environment.

The campaign encourages people to make ‘real’ contact with people, instead of the online equivalent. It included print ads (see below), a television commercial and a special site which can only be visited 3 minutes at a time.

My personal favourite is this one:

Dentyne Make Face Time print advertisement

The combination of online phrases in offline situations makes this campaign very clever.

Other print ads can be found after the click and in the original source.

Via Daily Inspiration / Dentyne

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Campaign: Reverse Graffiti Project

The reverse graffiti project is developed as a promotinal campaign for a new cleaning product. The concept of reverse graffiti is very simple: instead of adding stuff to a wall to make graffiti, you remove stuff. By removing dirt in different places on a wall, you get contrast. These incredible works of art are made by Paul Curtis. Check out the video below:

The campaign won a Gold Media Lion, a Silver Outdoor Lion and a Bronze Design Lion at Cannes International Advertising Festival. The project, based in the entrance to San Francisco’s Broadway Tunnel, was based on Paul’s earlier work in Leeds and London in the UK, sponsored by companies such as Smirnoff.

More information can be found on the Reverse Graffiti Project website.

Via Daily Inspiration