Dutch telecom provider KPN had a number of successful campaigns for their youth brand Hi in the past. Their latest effort is a commercial that promotes the use of their online backup service to store phone numbers.
The commercial centers around a young black woman who loses her mobile phone. She totally freaks out as she realizes that by losing her mobile phone she also lost all her friends’ phone numbers. She starts looking all around town, yelling at her boyfriend that she needs to call and now can’t because she lost everyone’s phone number.
Things take an unexpected turn when the actors from the commercials that’s being played on the cinema screen show up in real life in the theater and start looking for the phone amongst the crowd.
To me this turn is quite brilliant, since the action is taken from the screen directly to the crowd. People can’t miss this, and the unexpected guerilla ending will generate buzz. People start clapping and making pictures right from the start, so it definitely got their attention.
Red Bull published something funny for the City Scramble event, a motor cross championship.
Advertising Agency: Kastner & Partner, Sydney, Australia
Art Director: Darryn Devlin
Copywriters: Luke Simkins, Darryn Devlin
Photographer: Mat Baker
Via Ads of the World
All Time Low is a pop punk band from Lutherville-Timonium, Maryland. The video clip for their latest single Weightless, from the album Nothing Personal, is pretty awesome. The song isn’t exactly my taste, but I came across it on MTV this morning.
In this particular video the thoughts of the people in the room pop up right beside them. The graphic design is very well done. It reminds me of the way tv shows like Heroes and Fringe use text inside scenes, not on top of them.
A while ago a read the interesting book What Would Google Do? by Jeff Jarvis. I wrote a post about how I saw his theories become visible in the world around me. I then wrote about podiobooks, but there are many other initiatives to which Google’s rules apply. Ikea Hacking is yet another example.
Ikea is one of the most well-known furniture companies in the world. On my blog I already mentioned two of their creative ideas, the assembly service charts and the Ikea Drömkok website. But this one’s completely different. To be precise, these ideas aren’t even Ikea’s.
Usually the term ‘hacking’ is immediately associated with computers and networks, in a negative way. But hacking is a quite generic term for changing stuff. Since Ikea is known for their do-it-yourself furniture, people really started doing it themselves and started hacking the original designs. They didn’t stick to the regular Ikea table anymore, but started making changes to it to make it their own unique piece of furniture. The table to the right is just one of the many examples. This table still is a table, but a lot of designs turn into something completely different then what they were meant to be in their original shape.
A lot of companies would now start complaining that their designs were being abused and changed, but that seems a quite an unnatural reaction to me. The Google philosophy starts to kick in right now. These sites offer an opportunity for Ikea enthusiasts to share their ideas. Ikea itself offers the ‘bricks’ for these redesigned pieces of furniture. They delivered designs unassembled, which makes it almost impossible to withstand the temptation of making alterations. The pieces of furniture are the actual platform, the communities are just there to share along ideas and suggestions and make contact with fellow Ikea enthusiasts.
Ikea could make great use of the many ideas their customers offer. Make improvements to original designs, make products useful for completely different purposes and reward the new ‘designers’ for their cooperation by taking these designs into production.