Archive for November, 2009|Monthly archive page

Ludwig Drums: Terrorizing Neighbours Since 1909

Ludwig Drums are celebrating a centenary of loud music with a print advertising campaign using the tagline, “Terrorizing neighbours since 1909″. An iced cake and a plate of soup each are used to portray the impact of deep vibration on the neighbourhood.

Ludwig Drums Cake

Ludwig Drums Soup

The Neighbours campaign was developed at Tillmanns, Ogilvy & Mather, Düsseldorf, Germany, by ceative directors Volker Kuwertz, Andreas Steinkemper, art director Marc Zinnecker, account director Birgit Gosda and photographer Michael Stemprock.

Via the Inspiration Room

Commercial played live

Dutch telecom provider KPN had a number of successful campaigns for their youth brand Hi in the past. Their latest effort is a commercial that promotes the use of their online backup service to store phone numbers.

The commercial centers around a young black woman who loses her mobile phone. She totally freaks out as she realizes that by losing her mobile phone she also lost all her friends’ phone numbers. She starts looking all around town, yelling at her boyfriend that she needs to call and now can’t because she lost everyone’s phone number.

Things take an unexpected turn when the actors from the commercials that’s being played on the cinema screen show up in real life in the theater and start looking for the phone amongst the crowd.

To me this turn is quite brilliant, since the action is taken from the screen directly to the crowd. People can’t miss this, and the unexpected guerilla ending will generate buzz. People start clapping and making pictures right from the start, so it definitely got their attention.

The Fly is the Limit!

To promote their exhibition stand at the Franfurt Book Fair, Eichborn the publisher with the fly prepared 200 flies with an ultra light banner. The banner was attached with natural wax. After a short time the banner dropped off by itself. And the flies were not harmed.

bildschirmfoto20091101um181435

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Agency: Jung von Matt/Neckar

Via Cc:Live (Dutch)

Outdoor: Red Bull Wall

Red Bull published something funny for the City Scramble event, a motor cross championship.

Red Bull: Wall

Advertising Agency: Kastner & Partner, Sydney, Australia
Art Director: Darryn Devlin
Copywriters: Luke Simkins, Darryn Devlin
Photographer: Mat Baker

Via Ads of the World