Guerilla: CoolCat DanceBattle


CoolCat is a clothing brand for young adults. The brand launched a campaign for their DanceBattle, a dancing contest for young adults and teenagers. The campaign is very similar to the one Axe did with exit signs in public places.

In Dutch public transport the people displayed on warning stickers are transformed into dancers. The tagline reads “Dance is everywhere. The battle has begun at coolcat.nl”

CoolCat DanceBattle: Train Stickers

CoolCat DanceBattle: Subway Stickers

Advertising Agency: Pink and Poodle, Amsterdam, The Netherlands
Creative Director: Wencke van Amstel
Art Director: Daniel Samama
Copywriter: Tim de Waard
Published: October 2009

Via Ads of the World

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