The Fun Theory by Volkswagen


Today I came across an interesting YouTube video, called The Fun Theory. The theory states that you can change people’s behaviour by making it fun to do the other thing.

The video showed a staircase in a metro station, with an escalator right next to it. People mostly used the moving staircase instead of the regular one. Goal of the experiment presented in the film was to prove that when you make using a regular staircase fun, people start doing it. Check out the video below, be sure to turn on your speakers.

Now, this looks like another viral movie that’ll be sent around the net for the next couple of days. But at the end of the film a web address was shown, which I immediately visited. I was asked to leave my e-mail address, because there was nothing there yet. I have no clue what to expect, but we’ll see.

The initiative is backed by Volkswagen, so I’m interested in what their role will be in all of this.

Check out the website of the Fun Theory by clicking here.

1 comment so far

  1. […] PDRTJS_settings_37427_post_317 = { "id" : "37427", "unique_id" : "wp-post-317", "title" : "The+Fun+Theory+by+Volkswagen+%28part+2%29", "item_id" : "_post_317", "permalink" : "http%3A%2F%2Fmostlymarketing.net%2F2009%2F10%2F13%2Fthe-fun-theory-by-volkswagen-part-2%2F" } This morning I came across some new viral videos from The Fun Theory by Volkswagen. The first blog on this new campaign was posted last week and can be found here. […]


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