Campaign: Ikea Drömkok


This interactive campaign site has been around for a while. But just like the Philips Cinema 21:9 campaign, this one is still worth mentioning.

When you open up the site you get an interactive walk through four Ikea-designed kitchens. Walking through just one frozen shot of a scene in every kitchen makes it look spectacular. Every scene triggers different emotions like laughter, romance or happiness.

To be honest my Swedish is not that good. In fact, I don’t understand a word of it, but the site doesn’t need much translation to still get the experience. It’s just a wild guess that Drömkök means Dream Kitchen.

ikea

Ikea Drömkök can be found here.

1 comment so far

  1. […] On my blog I already mentioned two of their creative ideas, the assembly service charts and the Ikea Drömkok website. But this one’s completely different. To be precise, these ideas aren’t even […]


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