Campaign: Ikea Drömkok
This interactive campaign site has been around for a while. But just like the Philips Cinema 21:9 campaign, this one is still worth mentioning.
When you open up the site you get an interactive walk through four Ikea-designed kitchens. Walking through just one frozen shot of a scene in every kitchen makes it look spectacular. Every scene triggers different emotions like laughter, romance or happiness.
To be honest my Swedish is not that good. In fact, I don’t understand a word of it, but the site doesn’t need much translation to still get the experience. It’s just a wild guess that Drömkök means Dream Kitchen.
Ikea Drömkök can be found here.