Campaign: Philips Cinema 21:9


A while ago Philips launched a new campaign website for their new Cinema 21:9 TV. Developed by Tribal DDB, this campaign tries to show the difference between a regular 16:9 TV and the new 21:9 ratio screen. It’s not really a new campaign, but it’s so beautiful it’s worth mentioning after all this time.

According to Dutch magazine Adformatie, Tribal DDB won the Grand Prix in Cannes for this campaign.

The website shows a short film (runnig time: 2:19 minutes) of a single moment in a big bank robbery. In the film you walk right through the frozen scene. You can scroll back and forth in the scene and see a few making of-clips. You can also switch from 16:9 to 21:9 to see the difference.

philips

The details make this film really worthwhile. The flying glass you slide across when someone’s falling through a window. People just hanging in the air, together with things they just dropped to the floor. Too bad this can’t be watched in full screen (without the borders of the TV around it).

The campaign can be found here: http://www.cinema.philips.com/

1 comment so far

  1. […] } This interactive campaign site has been around for a while. But just like the Philips Cinema 21:9 campaign, this one is still worth […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: