Advertising: Check Your Volume Levels
An interesting range of ads has been made by DDB New Zealand to prevent people from putting the volumes on their MP3-players too loud. The famous iPod-ads with the silhouettes and Apple ear buds have been an inspiration for this campaign.
Instead of focussing on the ear buds, by highlighting them in white, these ads focus on just the ears. The copy on the bottom reads: “Mp3 players do permanent danger to young ears. Check your volume levels at saveyourhearing.org.nz.
Two more after the click.
The Hearing Test campaign was developed at DDB New Zealand by executive creative director Toby Talbot, deputy creative director Regan Grafton, head of art Mike Davison, art director Pete Thompson, copywriters Paul Hankinson and Joe Hawkins.