Advertising: Check Your Volume Levels


An interesting range of ads has been made by DDB New Zealand to prevent people from putting the volumes on their MP3-players too loud. The famous iPod-ads with the silhouettes and Apple ear buds have been an inspiration for this campaign.

Instead of focussing on the ear buds, by highlighting them in white, these ads focus on just the ears. The copy on the bottom reads: “Mp3 players do permanent danger to young ears. Check your volume levels at saveyourhearing.org.nz.

Hearing Green Poster for NFD

Two more after the click.

Hearing Yellow Poster for NFD

Hearing  Magenta Poster for NFD

The Hearing Test campaign was developed at DDB New Zealand by executive creative director Toby Talbot, deputy creative director Regan Grafton, head of art Mike Davison, art director Pete Thompson, copywriters Paul Hankinson and Joe Hawkins.

Via The Inspiration Room

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: