Outdoor: McDonald’s coffee pole and bus stop


As part of a national campaign promoting McDonald’s restaurants, a downtown Vancouver lamppost became part of an out-of-home (OOH) optical illusion, appearing to pour coffee into a giant cup on the sidewalk.

At the time, McDonald’s was giving away free small cups of its brew for a two-week period, in an effort to attract new breakfast customers. Ad firm Cossette’s Vancouver office developed the concept for a lamppost near 6th Avenue and Cambie Street. The post was wrapped in brown vinyl to resemble poured coffee, while an oversized carafe was attached to the end.

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Elsewhere in the city, a transit shelter was turned into an ‘hourglass,’ with an ever-diminishing number of coffee beans reminding customers of the promotion’s short-term nature.

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Advertising Agency: Cossette West, Vancouver, Canada
Creative Directors: Bryan Collins, Rob Sweetman
Copywriter: Michael Milardo
Account Supervisor: Kim Kletzel
Producer: Dennis Bayluk, Dyna Graphics Ltd
Art Director: Eric Arnold
Group Account Director: Nadine Wilson

Via I Believe in Advertising

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