Advertising: TMF, harmless yet addictive

TMF (The Music Factory) is a Dutch TV-station for teens and young adults, focussed on music. Today an advertisement for their station was placed in Dutch newspaper Spits.

Inspired by the cigarette packages with warnings about the dangers of smoking, they put a similar ‘warning’ in their ad. However, these messages warned you for positive side effects of watching TMF. The warnings read “Watching TMF increases your fertility” and “Watching TMF damages your bad mood”. The tagline on the bottom read: “TMF, harmless yet addictive”. The two people in the advertisements are VJ’s from TMF.



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