Campaign: Dentyne Make Face Time
Dentyne, a peppermint brand, launched their new “Make Face Time” campaign themed around using online jargon in an offline environment.
The campaign encourages people to make ‘real’ contact with people, instead of the online equivalent. It included print ads (see below), a television commercial and a special site which can only be visited 3 minutes at a time.
My personal favourite is this one:
The combination of online phrases in offline situations makes this campaign very clever.
Other print ads can be found after the click and in the original source.