Campaign: Reverse Graffiti Project
The reverse graffiti project is developed as a promotinal campaign for a new cleaning product. The concept of reverse graffiti is very simple: instead of adding stuff to a wall to make graffiti, you remove stuff. By removing dirt in different places on a wall, you get contrast. These incredible works of art are made by Paul Curtis. Check out the video below:
The campaign won a Gold Media Lion, a Silver Outdoor Lion and a Bronze Design Lion at Cannes International Advertising Festival. The project, based in the entrance to San Francisco’s Broadway Tunnel, was based on Paul’s earlier work in Leeds and London in the UK, sponsored by companies such as Smirnoff.
More information can be found on the Reverse Graffiti Project website.