Understanding Luxury Brands and Social Media
Interesting article on social media and luxury brands, by Samir Balwani
One of the biggest misconceptions by brand managers is that the web is not a luxury market. The truth is that people are spending more money online and it’s a place luxury brands must build a presence. However, most have a nagging fear of ruining their brand reputation.
So, how can luxury brands engage in social media?
Follow this link to read more: http://mashable.com/2009/07/02/luxury-brands/