Campaign: Philips Vs.

Philips launched a new campaign a little while ago. They asked users to come up with challenges between products or people and a Philips product. The following video is an example of one of these challenges:

Communication mostly goes through their Twitter-account and webpage.

The concept of this campaign is quite similar to the Will It Blend? campaign from a while back. Users then were asked to come up with products to blend inside a Blendtec blender. These products varied from iPods to golfballs.

This campaign is pretty cool nonetheless and the viral effect is pretty big. It’s just too bad that there are only 2 videos posted yet.


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