Vergroot gratis de opslagruimte van je Dropbox met 8+ GB met behulp van referrers en AdWords. Ga als volgt te werk:
1. Meld je aan bij Google Engage (http://www.google.nl/ads/engage/)
2. Na het doorlopen van de beginnerscursus ontvang je coupons voor gratis Adword-tegoed á €100. De controlecodes die je hiervoor bij Google Engage moet invullen zijn G001999, G002999, G003999 en G004999.
3. Meld je aan bij Google Adwords (https://adwords.google.nl/)
4. Gebruik een couponcode uit het Google Engage-programma om je tegoed te verhogen met €100.
5. Maak een campagne met de naam Dropbox en stel een tweetal pakkende advertenties op. Kies voor zoekwoorden gerelateerd aan dropbox. Stel een maximum CPC in van €1 en een dagbudget van €50.
6. Gebruik als doel-URL in de advertenties de referrerlink van Dropbox (vind je hier: https://www.dropbox.com/referrals). Voor iedere persoon die zich via die link aanmeldt ontvang je 250MB extra ruimte (tot een maximum van 8GB).
7. Heb geduld (een nachtje slapen was bij mij genoeg).
8. Nadat 32 (wildvreemde) mensen zich via jouw link hebben aangemeld kun je de Adwords-campagne stopzetten.
Are big investors still needed when it comes to publishing music or books? Why can’t you gather your fans around you and convince them to invest a small amount of money in your talent. If you become successful, they make money as well. Everybody’s happy!
But what makes this concept of crowdfunding so brilliant? Are there other products or services that can be crowdfunded and how can this concept be successful time and time again?
Isn’t it a little weird? TV-stations decide for us when we want to see what program. The same goes for radio stations. Dial in at a certain time to hear your favourite talk show or DJ. Years ago that was a normal situation. Media broadcasted to the people, who ‘obeyed’ to them by keeping track of the station’s schedule and tuning in at the right time to not miss their favourite TV or radio show. Obviously people used video recorders to record programs when they couldn’t watch a program right away. But still, it’s quite odd that we have to commit ourselves to a broadcasting schedule media companies create on programs they produce for us, the public.
Is this traditional model of broadcasting companies still sufficient, or are there other possibilities to enjoy media?
The song that features this line, Music by John Miles, was written 10 years before I was born. It is therefore quite old. Some songs will never lose their power, but the way music is being sold and distributed will change.
Buying and owning music
First of all there’s the question who owns the music and who has to pay for it. Since the rise of illegal downloading people started to believe that music is supposed to be free. Back in the days people would copy cassette tapes too, obviously. But downloading makes it even easier to grab some new tunes before going on the road. An interesting film on this subject is RIP! A Remix Manifesto.
This documentary deals with issues of copyright in the information age, mashing up the media landscape of the 20th century and shattering the wall between users and producers. The film is made by Brett Gaylor. The films central figure is Girl Talk, a mash-up musician topping the charts with his sample-based songs. But is Girl Talk a paragon of people power or the Pied Piper of piracy? Creative Commons founder, Lawrence Lessig, Brazil’s Minister of Culture Gilberto Gil and pop culture critic Cory Doctorow are also along for the ride.
This discussion always fascinates me. I believe people should pay for music. It is a product they buy and own. You can only own something when you buy it or when it’s given to you, not when you steal it. Since digital music is easier to distribute than a CD, prices should be much lower though. Some artists believe that sharing their music for free will encourage fans to come to their concerts. That’s very plausible, but the artist then decided for himself that the music will be free of charge, not the consumers.
Entrepreneurs are now trying to find new ways to distribute music. One of the new methods is a subscription based model. You get access to a huge database of music by paying a fixed price every month. You can listen to all the songs in that library as many times you want, but cannot download them. A well known example is Spotify. With this model people still don’t own songs, as soon as you end your subscription all your favourite songs are gone. I won’t say that this model will not succeed. It might be sufficient for some people to just stream there music and not own it. Personally I wouldn’t like it though.
Who needs a record company nowadays?
Another interesting issue is managing investments in music. There still are big record companies that believe that they exactly know which artist will be successful amongst the audience and only contract those artists. I believe there are other ways.
Wouldn’t it be more logical to let music lover decide what they like? It sounds logical, but it’s not the way it works yet for every artist. But luckily there’s SellaBand. This website gives artists the opportunity to raise money amongst fans, so-called ‘believers’. These believers invest a small amount of money, e.g. $10. When you sell 1.000 shares like this, you have $10.000, to record, distribute and market your music. When the musician starts making profit from record sales, believers will receive a small percentage of that money. They also receive the music the artist made with that money, either as a physical CD or digital download.
At first the site was being used by small bands only. A few weeks ago rap formation Public Enemy joined SelaBand and raised over $70.000 since then. Dutch artist Hind joined last November and raised €40.000 (+/- $50.000) in 12 days. These sites really give the power back to the people. If fans like an artists’ music and their willing to invest in the artists career and music, there now is an easy opportunity.
I personally believe music should be paid for. The problem is that most people don’t share that opinion, because they are used to getting it for free. I don’t believe that one day people all of a sudden start paying, but record companies will have to find other ways to sell their music, for instance through subscriptions.
That is, obviously, if there will be record companies around then. When the audience grabs the power to decide which artist has talent and is worth your money and investment, record companies might be in trouble.
Ludwig Drums are celebrating a centenary of loud music with a print advertising campaign using the tagline, “Terrorizing neighbours since 1909″. An iced cake and a plate of soup each are used to portray the impact of deep vibration on the neighbourhood.
The Neighbours campaign was developed at Tillmanns, Ogilvy & Mather, Düsseldorf, Germany, by ceative directors Volker Kuwertz, Andreas Steinkemper, art director Marc Zinnecker, account director Birgit Gosda and photographer Michael Stemprock.